"Influencer" isn't an easy to read self-help book but is well worth the read if you either want to understand Influence and how to be an Influencer in all areas of your life. it is a book of case studies that demonstrate how to use influence to change the world around us. Some of the case studies include; the eradication of the Guinea worm virus, Delancey Street's effective drug rehabilitation program, the micro-loan program in Bangladesh.
The story of Delancey Street is an amazing story. You can also read more about it in "Change or Die" by Alan Deautschmann. I recommend you also check out "Change or Die" for more information on how to produce behaviour change.
"Influencer" has a comprehensive program of behaviour modification that can be applied to individual behaviour as well as group behaviours. It's not an easy read but should be read more than once especially if you work in a field that involves changing people.
One very interesting story was about the invention of the spindle used in diners to. The reason for it's invention was to change the behaviour and conflict between waitress and cooks without forcing them to change. It worked and changed the communication and eliminated the conflict that used to exist. Another unique section deals with the role space and architecture can play in creating positive behaviours. Check out the book "Make the Impossible Possible" to see how this is applied in an amazing way.
"Influencer' is about how you can influence and change your personal behaviour, your childrens, your communities, your nation and your world.
Take Aways:
* Use stories to create learning and help change minds
* Make the Undesirable Desirable
* Design Rewards and Demand Accountability
* Do more with less (Lessons from Southwest Airlines)
* Choose to be an Influencer
For more info:
www.influencerbook.com
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