I just picked up two new books and started reading them. Both of them deal with similar subjects but from different vantage points. The books are:
Influencer
Predictably Irrational
I have been studying persuasion, influence, change, behavior, psychology, marketing and transformation for over 15 years and feel these books will expand my understanding on these topics. I will write reviews of them when I am finished and share my takeaways from them.
One sentance in "Influencer" is an immediate takeaway. Choose to be an Influencer in life. I would add that we all are unconcious Influencer to all family, friends, community etc but we need to step up and be conscious Influencer's and study how to be effective in this crucial area of our lives.....
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